Tasty Diversity - Rausch

  • SOCIAL CONTEXT
    For well-known years Colombians didn´t have people migrating to our country. Major migrations were from Colombia to everywhere. Our frontier with Venezuela is 1000 Miles. 50% of our population has a Venezuelan relative. Xenophobia, a worldwide phenomenon now arrived at Colombia. The political and social crisis in Venezuela, has forced millions out of their country. As they search opportunities, the Venezuela-Colombia frontier has become an exodus point. (+500.000 over 3 years “threating opportunities" for Colombians).

    IDEA
    The Rausch brothers are the most important chefs in Colombia, they are jewish, and knows how feels be judged. For this reason, they decided send a diversity message, creating a chocolates with the face of famous, who have differents origins. This chocolate as the characters haved been made with cocoa from the place where they born.
  • C R E D I T S

    Geometry Colombia
    Xavier Serrano - Geometry - CEO
    Juan José Posada - Executive Creative Director Latam
    Edwin Pineda - General Creative Director
    Carlos Arredondo - Creative Director
    Cristian Jiménez - Art Director
    Johana Dueñas - Art Director
    Eduardo España - Copywriter
    Luisa Vela - Video Editor
    Latina Studio - 3D Modeling / Postproduction