Welch's Fruit Snacks
Character Designs & Commercial Animations
Agency - AMP Agency ✦ Client - Welch Foods Inc.
Illustration - Kirk! Wallace ✦ Animation - Latham Arnott ✦ Sound - Jeff Guerra
I was asked to help with some character design, art direction, and animation for the Welch's Fruit Snack line of fruit chews as they updated their product line and introduced some new snacks.
We took the art direction as well as directing these little spot animations highlighting the fun of these new snacks' arrival. Below are the quick storyboards, rough artwork, and final keyframes.