MSI - Dope not Broke campaign

  • CGI & Postproduction: Luminous Creative Imaging
    Sketch and design: Luminous Creative Imaging
    Photography: Edo Kars Photography
    Client: MSI Taiwan

    A fantastic project we worked on in collaboration with photographer Edo Kars for MSI Computing Taiwan.

    We were asked to create 4 visuals for their "Dope Not Broke" campaign, which promoted a new line of gamer oriented motherboards for budget gaming systems. The visuals all show the gamer being immersed into a certain type of adventure together with his sidekick!

    The idea was to use normal gamers as the lead characters for each visual. enjoying their virtual environment.

    Than backgrounds are a mix between CGI, illustration and photography. Everything was created and designed by us, working closely together with MSI.
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