We developed two product videos for Malaki showcasing the Dokha pipe and the Shisha. Both videos hinge on the diamond shaped logo of the brand.
That very shape serves as a fil rouge throughout the various shots, narrating an alchemic exploration of light and darkness, smoke and mirrors delving into one of the most ancient rituals of making: smoking.
— Direction: Ditroit
— Creative Director: Salvatore Giunta
— Design: Salvatore Giunta, Matteo Nicoli
— Modeling: Giovanni Mauro, Riccardo Bancone
— Lighting and Shading: Claudio Gasparollo, Matteo Nicoli, Pietro Furbatto
— Animation: Matteo Nicoli, Vincenzo Memeo
— Simulation: Vincenzo Memeo, Jordie Pagès
— Editing: Matteo Nicoli
— Producer: Ada Korvafaj
— Audio: Smider
— Agency: AmpersandReale
— Creative Director: Jason Reale
— Client: Malaki