A Bulgarian start-up, focused on being sarcastic, fun, energetic and sometimes a bit of an asshole. The name means "kind" in Bulgarian, derived from the reaction some people have when given stupid/offensive/sarcastic presents - "Hah, that's so kind of you."
The brand sells sarcastic or offensive products as greeting cards, hand-out cards, shirts, mugs, board games etc. Things, which can be given as a gift or bought for yourself.
I developed milo's visual identity, packaging and social media designs, while Svetoslav Stankov helped with the illustrations on the greeting cards.