Create a Mother brand that encompasses all the other products that will be launched by the company, considering the following conceptual pillars:
EMPOWERMENT | SELF-CARE | A PROVOCATIVE TOM
ADVANCED LANGUAGE TO THE VOICEERS (INFLUENCING)
REINFORCING "NON OIL" "DO NOT BURN" "NO COTTON" "HYDRATE
DEMACHING IS PART OF THE SYMBOLIC POTENTIAL OF MAKEUP
POTENTIAL NICHO (BATH AND FACE WASH) = CLEANING
It comes and goes, yellow signal and then red, the delay to respond and the elevator that does not arrive.
Everything is for now, everything is transformed, but change of idea is not easy.
Drag to unlock, click, save, favorite, copy and paste.
Back, run: in traffic, on the treadmill, in the park, in the dream, stop, breathe.
Delivered. Delivered. Delivered.
Search: in life, in the house, in resolutions.
At school, at the party, at the first aid.
Write, delete, edit. Send, repent, vibrate.
HAHAHAHAHA Laugh, check, vineyard, beer, or spritz?
Ballet of the city, municipal theater.
Earth, life, harvest, keep from the house, hand in the mass.
32 weeks, varicose veins, strong hair: clean face, or not.
Living as a woman is not a choice, it is not easy, it is a gift, it is wonderful.
It's never been easier to be you.
Direction / Creative Design: Felipe Jacoto
Brand Strategy: Marcos Hiller / Bianca Jordão
Writing / Verbal Identity: Bianca Jordão