Yourself Cosmetics- The Better You - Brand Design







  • Create a Mother brand that encompasses all the other products that will be launched by the company, considering the following conceptual pillars:

    EMPOWERMENT | SELF-CARE | A PROVOCATIVE TOM
    ADVANCED LANGUAGE TO THE VOICEERS (INFLUENCING)
    REINFORCING "NON OIL" "DO NOT BURN" "NO COTTON" "HYDRATE
    DEMACHING IS PART OF THE SYMBOLIC POTENTIAL OF MAKEUP
    POTENTIAL NICHO (BATH AND FACE WASH) = CLEANING













  • It comes and goes, yellow signal and then red, the delay to respond and the elevator that does not arrive.
    Everything is for now, everything is transformed, but change of idea is not easy.
    Drag to unlock, click, save, favorite, copy and paste.
    Back, run: in traffic, on the treadmill, in the park, in the dream, stop, breathe. 
    Delivered. Delivered. Delivered.

    Search: in life, in the house, in resolutions.
    At school, at the party, at the first aid.
    Write, delete, edit. Send, repent, vibrate.
    HAHAHAHAHA Laugh, check, vineyard, beer, or spritz?
    Ballet of the city, municipal theater.

    Earth, life, harvest, keep from the house, hand in the mass.
    32 weeks, varicose veins, strong hair: clean face, or not.
    Living as a woman is not a choice, it is not easy, it is a gift, it is wonderful.

    Be Yourself
    It's never been easier to be you.





  • CREDITS
    Direction / Creative Design: Felipe Jacoto
    Brand Strategy: Marcos Hiller / Bianca Jordão
    Writing / Verbal Identity: Bianca Jordão
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    https://yourselfcosmetics.com