• KLO – is a gas station network, located in Kiev. The situation on the market is simple – consumer wants to put the fuel of the best quality. The fact is – KLO represents one of the best Europe's fuel manufacturers – Orlen.
    The message of the campaign says – this is the fuel of noble birth, no less.

  • The Bear
  • The Eagle
  • The Lion

  • First we need some inspiration and references.
  • Next step was to make sketches of heraldic coats of arms, considering all the stylization details.
  • Every coat of arms has its unique visual identity elements.
  • When we are happy with the sketches it is time for the 3d sculpting.
  • Next is the work with shaders and lighting.
  •  At last, we add backgrounds and some final touches.
  • Client: KLO
    Agency: Michurin
    Creative Director: Dmitry Bolsunovsky
    Copywriter: Sergey Mikhaylov

    Image Production: Looma
    Art Director: Sergey Prokopchuk
    Sketches: Olexa Andrushenko
    Sculpting: Yurii Tikhonovsky
    Shading&Lighting: Alexander Dokuchaev
    Retouching: Denis Kryvosheya