Logos & Logotype Collection

  • SELECTED

    Logos, Marks 
    & Monograms 

    2012 – 2017


    An selection of different styles of identity marks I have been working on between 2012 and 2017.
    The work ranges from experimental and decorative to traditionalist luxury, always with a focus on visual clarity.


    © christophruprecht.com     studio { at } christophruprecht.com     Instagram.com/ @christoph_ruprecht


  • CLIENT
    Vardama

    MARKET / BUSINESS
    Fashion / Affordable Luxury



    THE CONCEPT
    Vardama is a fashion / technology hybrid, offering a nano-tech infused line of dress shirts, suits and neckties.
    We wanted to skip over a millennial start-up type feel and rather go for a bespoke logotype that pays homage
    to the classical brands in the luxury market but with a futurist touch. I choose to completely omit any rounded elements 
    and corners from the logotype and add a sporty, minimalist avatar as an additional element.
  • CLIENT
    eyelab®

    MARKET / BUSINESS
    Surgical Instruments



    THE CONCEPT
    Inspired by the oval shape of eyes, and carefully constructed from thin lines,
    the logotype reflects the precision of the instruments used in eye surgery.
    Lowercase and minimalism give the logo a modern and medical feel.
  • CLIENT
    OPTISURE

    MARKET / BUSINESS
    Digital Insurance



    THE CONCEPT
    Bespoke, all caps logotype for Germany's first paperless insurance company OPTISURE.
    I wanted the company to reflect a contemporary and premium approach to their branding.
    After some early phases they opted for the opposite direction, rounded, lowercase and approachable.

  • CLIENT
    Equa-Tek™

    MARKET / BUSINESS
    Textile Technology



    THE CONCEPT
    Equa-Tek™ is the every-day life analogy to Gore-Tex®. It makes standard textiles, ranging from cotton,
    to tinsel or silk spill repellent and stain resistant by the means of nanotechnology. The highlight being the 
    technology does not involve chemicals or coating and leaves the hand feel and breathability 
    properties of the garment entirely in tact.
  • CLIENT
    V A R T E X

    MARKET / BUSINESS
    Tech-infused Workwear



    THE CONCEPT
    Science and Technology meet modern work wear at Vartex. From the medical,
    to the hospitality industry, garments are infused with a proprietary formula that
    makes the textiles hydrophobic and stain resistant.
  • CLIENT
    Dr. Amiya Prasad

    MARKET / BUSINESS
    Cosmetic & Reconstructive Surgery Clinic



    THE CONCEPT
    Needle and Thread forming a P – Exact and refined the fine line work
    reflects the needed precision for cosmetic surgery. Paired with a typeface that feels 
    technological, human and high end.
  • CLIENT
    REDCAT

    MARKET / BUSINESS
    Mobile Phone Accessoires



    THE CONCEPT
    RedCat is a mini startup, selling display cases for iPhones.
    I wanted the logo type to be as playful as the name. The geometric simplicity and gaps
    enable the word mark to be punched through the various materials of the cases.
  • CLIENT
    Jonas T.

    MARKET / BUSINESS
    Life Coach



    THE CONCEPT
    A 12x12 grid inspired by vector fields serves as the basis for this dynamic
    logo systems. Various scenarios, tendencies and stories can be told
    by adjusting the angles of each element.
  • CLIENT
    Napfgold

    MARKET / BUSINESS
    Artisan Dog Food



    THE CONCEPT
    A regional company specialized in hand made dog treats.
    Napf (=bowl) A Touch of black forest and traditionalism with a stylized bone.
  • CLIENT
    Heimat

    MARKET / BUSINESS
    Night Club



    THE CONCEPT
    One of many bespoke logotypes I developed for a local night club.
    This one has a soft asian touch.
  • CLIENT
    Vision Key

    MARKET / BUSINESS
    Consulting 



    THE CONCEPT
    A cryptic approach to a visual mark. Unlocking new visions and perspectives.
  • CLIENT
    Lucard

    MARKET / BUSINESS
    Producer, DJ



    THE CONCEPT
    The client wanted to have a bold, typography only logotype.
    I delivered this bespoke solution among some others.
  • CLIENT
    A K A N O

    MARKET / BUSINESS
    Kimonos



    THE CONCEPT
    A stylized Kimono silhouette with an abstract A forms the basis for a dynamic logo
    system where the A is illustrated in various ways.
  • CLIENT
    A T É N A

    MARKET / BUSINESS
    Fitness & Nutrition



    THE CONCEPT
    Simple monogram suitable for social media profiles.
  • CLIENT
    TherapieZeit

    MARKET / BUSINESS
    Wellness & Massage



    THE CONCEPT
    Zeit (= Time). Hands on Body. Forgetting time, finding relaxation.
    Two owners, one studio.



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