Boehringer Ingelheim — ICS

  • A tough habit to break. Nicotine is one of the most addictive substances in the world. But would you ever consider Asthma Inhalers as dangerous? Well, we would now. We partnered up with the Link9 agency to create Key Visual for the Boehringer Ingelheim’s education campaign to raise awareness of a routine use if ICS.
    Our job was to introduce both – a cigarette and inhaler as creepy as possible but also "polite" enough to launch it worldwide ;) We combined 3D and retouch, and here is a piece of our (digital) art.




  • Creative Production Studio: Ars Thanea

    Executive Creative Director: Peter Jaworowski
    Producers: Marta Król, Michał Zieliński
    Art Director: Marcin Kowalski
    Concept Artist: Michał Urbański
    3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
    Modeling: Łukasz Skurczyński
    Shading/Lighting
    : Peter Nowacki, Maciej Łypik
    Digital Artists: Marcin Kowalski, Maciej Mizer
    Business Development: Erik Semmelhack