G A L L I M A T É
• identity design for a beverage startup from Versailles, France
Gallimaté is a startup beverage manufacturing business founded by two friends, Guillaume Vilain and Gonzague Depondt, who share a passion for making healthy drinks with superior flavor and all natural ingredients. The name Gallimaté is a contraction of Gallus (rooster, an emblem of the French) and Yerba Maté, a drink made from the naturally caffeinated leaves of the South American rainforest holly tree, popular for its richness in nutrients and antioxidants. The drink is low in sugar and has a unique flavor thanks to its authentic, natural ingredients: yerba mate, elderflower and kaffir lime.
Sold mainly through through trendy cafes, restaurants and boutique supermarkets in France, the mate based beverage is targeted at young, health conscious individuals as a healthy, flavorful alternative to usual soft and energy drinks.
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