“As you awaken to your divine nature, you’ll begin to appreciate beauty in everything you see, touch and experience.”
The INNÉ's fragrance concept is about personalities with the juxtaposition of simplicity and complexity lifestyles. The brand conveys a simple daylight lifestyle, while the bottle has the more complex design that links to sophisticated personality. The outer character looks simple as an ordinary individual, after touching and experiencing with the fragrance scent will evoke the inner personality to become more sensitive. The beauty is in detail of senses. The intricate texture on the bottle evokes the new personality which more complicated. The design has incorporated the touch sensation on the bottle’s surface. Touch and feel the essential characteristic of me.
INSPIRATION AND TARGET AUDIENCE