HOPPY is a hop-based drink with very low-alcohol content often mixed with shochu. They asked me to create a vibrant summery campaign image representing the brand. Since hops are such an important part of the brand the hop shape is used as a pattern and as separate elements placed on the bottles in a natural landscape. A connection between the beer and it’s origin.
HOPPY is a hop-based drink with very low-alcohol content of 0.8%, most enjoyed when mixed with shochu (Japanese distilled liquor) or other select distilled liquor to give consumers the control over flavor and degrees of alcohol. Celebrated as the most iconic drink of Tokyo since 1948 and its company established since 1905, HOPPY is a great alternative for beer lovers who enjoy its sensation without the impurities and heaviness with benefits of low calories and low carbohydrates.