Jacob's Creek - 'Pop & Spritz'

  • Jacob's Creek - Prosecco Spritz - 'Pop & Spritz'

    What we are all about.  Smart and Integrated Productions:
    Exploring all the routes to production, and choosing and combining for the best quality result for budget and time.

    Our capability to execute in multiple ways and combine these techniques (live action, 3D, VFX, and photography & retouching for print) and our control of production and post end to end allowed us to bring together the best skills and talent for the project, and run in an integrated manner.  Photography and motion were shot on the same day by two crews one each for the motion and the stills but sharing a large studio and stylist and ultimately expenses.

    Large parts were built in 3D both for the print and the video.

    Everything could have been executed in 3D but the best result came with a combination of real footage, photographic elements for the print, live action shot on a phantom 4K and CGI.
  • THE BRIEF
    Fun, realistic but dynamic and hyper-real liquid lettering animated for video in HD and print.
    Fruit, Ice, Condensation, Liquid wording, Spritz, Spray, Bubbles, Effervescence, Sound and music, print, video, different formats and different layouts, this one had it all.

    Our integrated approach ensured the print and the various 5s & 10s motion pieces were consistent in look and feel but most importantly made to work beautifully on each of the formats, HD video, as well as 10K for print including POS and outdoor billboard.
  • Client - Jacob's Creek
    global senior brand manager - Amelie Boucherit and Rohan Nayee
    global activation assistant brand manager - Bella Sufferini

    Limehouse creative
    integrated production & post - Limehouse
    previz & storyboarding - Limehouse
    3d creation - Chris Andrews, Limehouse
    fluid sims - Octavio DeLellis
    offline & online edit - Limehouse
    flame comp - Richard Lambert
    retouching - Limehouse
    VFX supervisor (shoot) - Andreas Wanda
    director - James Lucas
    producer - Kyle Belcher
    ep - Duncan Harriss
    dop - Tony Luu
    Focus/assist - Ricki Byrne
    gaffer - Miles Jones
    standby props - Tony Moss
    stills photographer - Janyon Boshoff
    assistant photographer - Felipe Neves
    stylist - Sally Parker
    sound & vo - Uncanny Valley
    vo - Kellie Jones

    AnalogFolk
    executive creative director - Matt Grogan
    art director / associate creative director - Jimmy Zimmerman
    copywriter / Associate creative director - Alec Jankowksi
    lead producer - Emily Entwisle
    group account director - Jonny Sycamore