Nadzor — Identity for online store of security means

  • I. CONCEPT

    NADZOR.UA - online store that provides your home and business
    with the best security solutions, alarm systems, and services. The
    ultimate goal of the company is to make everyone feel safe. Their
    catchphrase is «Keep everything under control». Based on that
    idea, we’ve created a unique identity system that originates from a
    camera’s viewfinder and its components.|
  • II. THE LOGO

    For the logo we’ve chosen the most familiar symbol of the
    recording process - the red REC button.|
  • LOGOTYPE ANIMATION
  • III. TRANSPARENT MATERIALS

    This cards and folder are made of transparent materials ( PET, tracing paper). It creates a very unique effect and also imitates a camera's viewfinder.|
  • IV. LET'S PLAY THE SPY GAME!

    For this poster design we’ve drawn an inspiration from a crossword puzzle. There’s a coded
    message «KEEP CONTROL EVERYTHING» which is connected by different words from the
    security sector.|
  • V. ATTENTION! VIDEO SURVEILLANCE!

    «Video Security Surveillance» sticker sign for home and business
    security system.|
  • VI. TYPOGRAPHIC TREATMENT

    Akrobat is a modern sans serif font with condensed proportions
    with a geometric aestetics and slight neo-grotesque characteristic.|

  • VII. SOCIAL MEDIA

    YouTube design.|
  •                    THANK YOU FOR WATCHING!
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