Toasted Collections || Identity Design

  • C A N D L E S  by  T O A S T E D  C O L L E C T I O N S 
    • identity design for a home made candle brand from Campbell, California
  • Toasted Collections is a natural soy candle brand based in Northern California. The all natural soy wax candles are hand-poured in a home workshop with all natural American-grown soy wax, lead-free & zinc free cotton wicks and phthalate free fragrance oils. The two ranges of products consist of Crystal Candles that have a crystal hidden inside that can be retrieved after the wax has melted down and Quote Candles with fun cannabis related quotes. 

    The dominant colours for the Crystal Candle labels were hand-picked based on each type of crystal contained in the candle jar, depicting the crystal's meaning and purpose. Pastel colours were chosen to reflect femininity and naturalness with a hint of magic.  The clean and minimalist composition of the design highlights the product's simplicity and elegance. Its handcrafted quality is emphasized through hand drawn elements that create a strong contrast to the geometric shapes and the customized typography.

    The quotations on each Quote Candle label are paired with matching hand drawn graphics. The theme of the drawings is magic and space, depicting stars, moons, cannabis leaves, crystals and sparkles. The customized typography is complemented through various hand drawn elements, giving the design a personalized, handmade feel. The use of monochromatic colours places the emphasis on the centerpiece of the design, the quote, while the small graphics find their place as a background pattern.

    graphic design, illustration by Petra Pilbák
    photography by Shireen Kiadeh