Primo Dental is a fast growing dental chain that aims to be the prime choice for dental services.
The idea started from people’s various ways of celebrating life with a smile in different ages, locations and circumstances. Not only do they vary but they also change through time. We wanted to position Primo Dental as the dental chain that gives and celebrates different smiles through diverse dental services. From this idea, the icon “Fireworks of Smiles” is born. Fireworks symbolize celebration, new life, and accomplishments. We created consisted materials to show and give the feel of celebration that would lead to a friendlier and more approachable perception to the dental chain that attracts people from all walks of life. Everyone is welcome because Primo Dental celebrates every smile.