Selected promotional graphics prepared for the on-line mainly discount actions organized on the pakamera.pl platform.
I was responsible for creating from the beginning visual identity for the rather ungrateful type of graphic design materials like discount promo graphics.
I wanted to design consistent, playful, colourful and eye-catching graphics. And somehow disenchant this type of graphic design and show
that it can be a great exrcise to finding balance between function and form. That it can be also challenge to play with type, colour and image.
. The base of the series are icon, vector elements in colour palette adjusted to the occasion of the sale event.
The font families used in the presentations are also connectiong element. Graphics were designed for use within the platform,
on social media channels and online advertising.