The Scent of PappaRich
After working some small graphic design jobs with PappaRich they decided to take me on for a large project with a fresh new opening of one of their branches. They wanted 5 large pieces of artwork that showed where PappaRich was on the global map.
The brief was simple, though a map showing where a franchise is on a map had been done before and to say it had been overdone might be an under statement, though I was keen to try something new and fresh; it was, make 5 art pieces that would show on a world scale, where PappaRich had its restaurants. Creative direction was very little, though I managed to come up with the idea of ‘The Scent of PappaRich’, incorporating the smooth and flowing imagery of ‘wind maps’, but instead of showing where wind moves on a global scale, it was to highlight which parts of the world had the scent of PappaRich.
Throughout, I used imagery of people eating food, using the idea of steam and scents of the food to direct the flow of the scents throughout the imagery, with the general flow going from left to right. I used ‘restaurant’ scenes to cover the larger continents, and smaller close-ups of food in the smaller countries and cities, to maintain a consistent scale.
The images above show the process of concepts that the idea took to arrive to the main idea 'The Scent of PappaRich'.
Once the idea was down I was given the go to make it happen, mainly because there was a very tight deadline, so the first concept was pretty much the last, though the process followed this order..
Pencil Sketch (A3), Inked (A3), Scanned (600 PPI), Photoshop (Invert colours, add texture)
After which it was requested that I add more colours, to make it pop on the wall backdrop, as the wall was black and white.
Here's the final outcome.