Vodafone Shake Remix

  • The brief was to launch a new Vodafone telephone tariff, the first one exclusively dedicated to millennials. Then we decided to invite the songwriter Ghali to create an original track about being millennials and we built an entire ecosystem of content around it: a music video, tv commercial, social. The track became a superhit and the campaign had an impressive success both in consumer and conversion rating. ​​​​​​​