Pratìc shared the joy of working with paper with Mercedes-Benz Rome, offering its employees an opportunity to step outside of their everyday work routine and into a new and creative environment completely foreign to their skill sets. The workshop, which exposed the participants to basic paper design principles and instruments, unleashed the inner creative spirit of each person present and asked of them to work together to reach a collective objective constructing a Smart car using paper following templates and place the finished cars inside thematic sets chosen and designed by each team.
Colours play a very important role in our lives, which is why we chose to present and photograph the project as a theme set based on colour and mood. They have the ability to affect our emotions and change us in dramatic ways. We have our favourites: Yellow Cheers, Pink Compassion & Blue Honesty.