Flex. Sleep patterns infographics
Sra. Rushmore agency commissioned us to create a series of infographics for the brand FLEX: one of Spain’s most popular manufacturers of mattresses.
Together with Spain’s Centre for Sleep Research (CIS), FLEX had been developing a series of studies around the sleep patterns of Spanish citizens. With this in mind, we developed a total of 15 infographs that showcased the results obtained during their research.
Our aim was to develop a consistent, fun, easy-to-read style to deliver all the information obtained.
Agency: Sra. Rushmore
Year: 2016 / 2017
Imagery & inspiration
The series of infographs were heavily based on illustration.
We drew inspiration from the bizarre world of dreams and developed our own fun
take on surrealism.
Our colour palette was based on the brand's own identity through the use of red, blue and white. Corporate colours were a bit de-saturated in order to obtain softer” results.
Bits of information were extracted from each infograph and turned into short animations in order to cover social media communication needs.