Theo Wheel // Genre Illustrations


  • I've been itching to post this project online, and finally got a chance to upload it here! 
    I worked with the awesome folks over at Theo to create a series of illustrations based on musical styles for their product, Theo Wheel.

    In a nutshell, Theo Wheel, is a seemingly simple, yet super well thought out little device, that makes music theory a lot easier to grasp and apply. By turning the wheel, the markings on the front line up in accordance with different notes of musical scales in specific keys. As a self taught guitar player and music enthusiast myself, I thought this was an awesome idea and a huge help in writing music.

    After a bit of brainstorming we decided that it could be great to create a way to personalise the product to suit the user by creating colour coded illustrations of some of the most popular musical genres.

    So, what's your favourite genre?

    ♩   ♪   ♫   ♬

  • { B L U E S }

  • Initial Sketch & Mock Up
  • ♬ Musical Genre: 
    Blues - Final Illustration.

  • Product Shot - Front
    (Images courtesy of Theo Wheel)

  • Product Shot - Back
    (Images courtesy of Theo Wheel)
  • { I N D I E / F O L K }

  • Initial Sketch & Mock Up
  • ♬ Musical Genre: 
    Indie/Folk - Final Illustration.

  • Product Shot - Front
    (Images courtesy of Theo Wheel)

  • Product Shot - Back
    (Images courtesy of Theo Wheel)
  • { A L T E R N A T I V E / R O C K }

  • Initial Sketch & Mock Up
  • ♬ Musical Genre:
    Alternative/Rock - Final Illustration.

  • Product Shot - Front
    (Images courtesy of Theo Wheel)

  • Product Shot - Back
    (Images courtesy of Theo Wheel)
  • { C O U N T R Y }

  • Initial Sketch & Mock Up
  • ♬ Musical Genre:
    Country - Final Illustration.

  • Product Shot - Front
    (Images courtesy of Theo Wheel)

  • Product Shot - Back
    (Images courtesy of Theo Wheel)
  • { M E T A L }

  • Initial Sketch & Mock Up
  • ♬ Musical Genre:
    Metal - Final Illustration.

  • Product Shot - Front
    (Images courtesy of Theo Wheel)

  • Product Shot - Back
    (Images courtesy of Theo Wheel)
  • { P O P }

  • Initial Sketch & Mock Up
  • ♬ Musical Genre:
    Pop - Final Illustration.

  • Product Shot - Front
    (Images courtesy of Theo Wheel)

  • Product Shot - Back
    (Images courtesy of Theo Wheel)
  • Altogether now!
  • THANKS FOR CHECKING OUT THIS PROJECT!

    If you'd like to contact me, send an email to: info@christidutoit.co.za

    ...Or you can have a squiz at some more of my work over on:
    Instagram }  //  { Facebook }  //  { Dribbble }