What makes your design revolutionary?
Surena Pickup Truck, in short form is about pure expression through elements. Whether technology, aesthetics or aerodynamics, each has complimentary relation with one other. It revolutionizes the game amongst pickup trucks by respecting the environment through green energy and creating a ride that not only gives comfort and confidence to the driver, but also creates a sense of awe to viewers.
Who is the customer?
As far as practical design, due to positioning of the front wheels, it suits farmers who deal with uneven roads, full of obstacles such as rocks, rivers and etc. Also, because of having sensational aerodynamics and speed, it is great for deliverers and contractors who got to be in different places on time. But efforts has been made to merge a sporty look with luxury elements to attract anyone, with any age to crave this pickup truck.
What innovations have you incorporated into your design?
Concept Surena is packed with new innovations such as Holographic Technology for displaying Logos, providing a modern first impression. In terms of aerodynamics, it is Equipped with a Flexible Cloth for covering the rear container, as well as few air ducts and Glassed Cover Rims for less air turbulence. New ideas won’t stop till the lighting as well. Head lamps and Rear lamps are placed inside the Bumpers. Creating a safe condition for lamps to be secure even by tough accidents.
What region of the world have you chosen? Why?
This pickup truck got the ability to hit the road through most locations. Yet being an All-Electric vehicle, there are regions with higher potential in terms of green energy, Equipped with Wind Power Generators, Solar Cells and etc. mostly in northeast America, Western Europe and Southeast Asia, having a good reputation in the past several years in using Renewable energy.
How will your design appeal to them and what needs does it recognize?
Therefore the philosophy of this Pickup Truck is about adopting all effective elements to use less from our planet earth, to delay the process of its destruction. And that’s why the name “Surena” has been chosen, He was an ancient worrier who never back down in his battles to protect his land and people. That is the responsibility of concept Surena as well.