Under Armour | Bryce Harper 2

  • ​​​​​​​
    BRYCE HARPER SIGNATURE CLEAT CAMPAIGN
    THE SKILLS TO LIGHT IT UP.


    Baseball MVP Bryce Harper is the game’s ultimate multi-faceted player, and his new cleat, the UA Harper 2, is designed to make him even more dangerous than ever.

    As a native of Las Vegas, Bryce brings the same flare, flash, and fun his home town is known for, to his game. Under Armour wanted to showcase that in a big way. Inspired by the "Neon Boneyard" in Vegas, we developed the perfect backdrop of grit and epic-ness to showcase Bryce and his new cleat.

    We developed a multi-media, multi-channel campaign hell bent on reaching the consumer at every touchpoint with an emphasis on digital/social channels. We developed key art, tech videos, deep dives into features & benefits, Instagram stories, individual colorway launch materials, and more. Basically, it’s everything Under Armour needed to tell the UA Harper 2 story.

    CREATIVE DIRECTOR/ART DIRECTOR: SEAN FLANAGAN
    ART DIRECTOR/DESIGNER: KIRK ROUSH
    DESIGNER/3D ARTIST/POST PRODUCTION: MIKE CAMPAU
    COPYWRITER: MATT NORMAN
    PHOTOGRAPHER: JAMES MICHELFELDER, SAMUEL GORDON
  • Case Study for Foundry (Makers of MODO)
  • Early Exploration and Reference
  • Illustrator Type and Graphics
  • WIP - 3D Wireframes