Craft ales are becoming much more popular, and there are now plenty of cool labels out there. The target audience is generally young, creative, bohemian, and professional; people who appreciate a well-designed label.
34 Degrees North wanted a simple logo to be designed to work with their five new craft beers they are producing; Dark IPA, Pale Ale, Sporting Ale, Summer Ale and Golden Ale. They wanted a design to work within a crest layout and to utilise colours that matched the flavours of the craft beer.
As this is the beginning of the concept, further packaging is to be developed.