Chicken of the Sea wanted to celebrate their new red EZ pull off tabs by commissioning a Facebook game.
Players are presented with a moving lazy susan packed with cans of tuna and salmon. Timed right, the player must aim to catch a Chicken of the Sea can. If the player catches a sad generic tuna can, she cannot open it with her bare hands.
The campaign was a success, leading to thousands of new likes on Chicken of the Sea's Facebook page, and effectively refreshing their image as a fun brand.