Jose Cuervo Tradicional label proposal

  • Jose Cuervo Tradicional
    Special edition label proposal

    March, 2017
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    About
    I was asked to prepare an illustration proposal 
    for a special edition label of Tequila Jose Cuervo Tradicional.

    I made some inked sketches and a few versions of the label.
    Unfortunately the proposal was rejected.
     Finally I decided to make an
    alternative and personal version of the illustration with an unused drawing.
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  • 1.
    Calavera

    about
    Illustration is the unused pencil drawing remastered and coloured 
    in Adobe Photoshop with Wacom Cintiq.
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  • 2.
    Calavera (silver version)

    about
    Illustration is the unused pencil drawing remastered and coloured 
    with alternative palette in Adobe Photoshop with Wacom Cintiq.
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  • 3.
    Calavera (pencil drawing)

    about
    Drawing was made with 3H pencil
    on Fabriano® Accademia (120g) paper.
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  • 4.
    Calavera

    about
    Illustrations were drawing in Adobe Photoshop and 
    remastered and coloured in Adobe Illustrator with Wacom Cintiq.
    This versions were presented to client and unfortunately not approved.

    ™Jose Cuervo Tradicional is a registered trademark.
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  • 5.
    Sketches and studies

    about
    Drawings were made with pencil and Copic multiliners
    in Moleskine sketchbook.
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    Thanks for watching.