Bila Tserkva - (trans. from ukr. means 'White Church') is a city in central Ukraine. Its history goes back to the XI century. The city was and stay a very important trade, economic and industrial center of Kyiv region with great tourist potential. But now the city requires a reboot and enter the next level. For this purpose, it was decided to develop a new style to increase the interest to the city. The main objective was to create a flexible system of visual identity, to build an easier communication with residents, tourists, government representatives and investors. The main task of the new logo - to save historical identity and show that the city is dynamic and open to youth, tourism, business and investment.
As a base of the logo was taken an existing coat of arms of the city with bow and three arrows on it. And we added a "play" button, as a symbol of the starting changes, process and movement to brighter future of the city.