I was invited to redesign the Itusi new brand. In addition to positioning, brand architecture and strategy, I developed the brand of its two subsidiaries, Decoreled and Decoretech.
Itusi is an importer of lighting and electronic products, based in the south of Brazil. It has two subsidiaries, Decoreled and Decoretech. I adopted the umbrella brand concept in the brand architecture.
Decoreled is a lighting consultancy that, in addition to selling lamps and LED products, helps architects, others professionals in the field and end costumers in the better choice in lighting.
The challenge was to create the timeless and elegant brand, that does not restrict the light emission to a single technology, such as the LED, then I created illustrations that value the light, regardless of its source.
Decoretech is an ecommerce of imported and electronic products that makes sales through website, instagram and facebook, whose main products are powerbank batteries and the hoverboards skates. The challenge was to create a relaxed brand that spoke to young audiences, the target, with Itusi visual system.
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