The photographer Marc Trautmann staged the BMW 7er Li for the Chinese market. In cooperation with the Beijing/Shanghai-based production company Moto Artists, the technology driven flagship of the BMW family was shot on location in China.The landscape in the western red desert was lightened by night with huge follow lights and laserguns to create a mysterious unseen surrounding for the laser light technology in the 7 series.
Post Production was mostly done in Beijing following the shoot.
Photographer \\ Marc Trautmann
Client \\ BMW China
Agency \\ Serviceplan China
Creative Direction \\ Kathrin Guethoff
Art Direction \\ Lennard Niemann
Production \\ Moto Artists
Post Production \\ Harvest Digital Agriculture