BMW 7ER LI BY MARC TRAUTMANN IN THE DESERT OF CHINA

  • The photographer Marc Trautmann staged the BMW 7er Li for the Chinese market. In cooperation with the Beijing/Shanghai-based production company Moto Artists, the technology driven flagship of the BMW family was shot on location in China.The landscape in the western red desert was lightened by night with huge follow lights and laserguns to create a mysterious unseen surrounding for the laser light technology in the 7 series.
    Post Production was mostly done in Beijing following the shoot. 

    Photographer  \\  Marc Trautmann
    Client  \\  BMW China
    Agency  \\  Serviceplan China
    Creative Direction  \\  Kathrin Guethoff
    Art Direction  \\  Lennard Niemann
    Production  \\  Moto Artists
    Post Production  \\  Harvest Digital Agriculture