Our task was to create identity and design mobile application for the project about healthy lifestyle, nutrition and longevity. Live up! is one of the most popular Russian blogs. It’s author Julia Korneva touches upon the questions which are actual for modern people: how to enjoy food without damaging the body, how to form healthy habits, what recommendations would help to look good and live long, how to escape negative stress effect. Based on optimistic project concept, we picked up vivid bright colors. The logo reflects upward motion which is driven by the name of the project.
Since Live up! is a data resource, it should be simple and user-friendly. While also it should reflect the concept of healthy diet, which is based on vegetarian ingredients and proper eating habits. That’s why the core target for us was not to ‘over-design’. The mobile application includes more than 200 healthy recipes, and it is refilled with the new content every day. However it doesn’t look supercharge. Live up! holds top downloading positions in iTunes and PlayMarket. All promotional products have been also created based on the identity.