ABOUT THE BRAND
Founded in 2005, La Garçonne is an online (e commerce) fashion retailer specializing in the elegantly understated. Headquartered in New York City and serving a global clientele, La Garçonne embodies a way of life, attiring garçonnes for work and play, for moments of emotional spontaneity and focused calm, for where you are and where you'll be.
The result is an exhibit of modern sophistication. Featured collections from both established and emerging designers move easily between androgyny, femininity, and masculinity, between bold statements and timeless classics. Supported by a world-class team, and manifested in the thoughtful and creative choices our customers make daily, La Garçonne offers an aesthetic you may well recognize as your own.
The following project is a case study and re-design of the famous e commerce store La Garçonne . I tried to blend in the minimal style that the brand posses and infused it with a more interactive experience for the user like the looks page slider in the in the looks of the week page . This project is a step toward in understanding different design styles and User interface implementations keeping in mind the users experience on the website itself .