Polti


  • / identity / packaging

    Polti

    Glorious vacuum cleaner brand. We had to rejuvenate the brand image and create a new storytelling of what Polti has become today. A cutting edge brand, modern and technologically advanced. Lines are clean, design is new and clever for this kind of products.


    CLIENT
    Polti, historical brand in the steam-powered vacuum cleaners.

    ASSIGNMENT
    Rejuvenate the brand image and create a new storytelling of what Polti has become today. A cutting edge brand, modern and technologically advanced.

    SOLUTION
    A translation of all the graphic elements of the Polti Universe into lines, with a simple yet essential design.

    PROCESS
    Restyling of the logo, the creation from scratch of the new packaging line, a custom font, and an iconographic system to simplify the understatement of each singular product functions. 

    ---


    ---

    YEAR / 2014