Under – Brand Identity

  • Under – Brand identity

  • WHAT?   Under also means wonder/miracle in Swedish and we wanted to get through a bit of a divine feeling in the branding/logo. You know that moment after weeks of hard work and you start to doubt yourself, and then – suddenly, you have an epiphany and you see the perfect solution appear in a bright light before your eyes.

    HOW?    Simple but bold. Playful but professional. That was the starting point for our identity. We believe in simple solutions with a lot of POW! So that was just the way we did our own brand.

    For the simplicity part we started with a light grey colour that binds together the identity with the logo or symbol embossed depending on application. We did a flexible folder solution that can be used in a variety of different ways. 

    For the POW! part we used a vibrant blue colour that carries a lot of punch but still has a warmth to it. The business cards are made of duplexed 270 g Arjowiggins Curious Matter Adiron Blue paper, with the front in white foil and the logo on the back in transparent glossy foil, all for that extraordinary tactile feel.

  • And while we where at it, we made some wall art for the office as well.