ŻYWIEC – Męskie Granie

  • Męskie Granie is one the greatest music events in Poland, hence it was a huge pleasure to create
    the visual identity promoting the 2016 tour edition. All the best Polish musicians on a one stage!
  • Our job was to create the visual identity to promote 2016 tour – the key visual to be exposed
    in the biggest Polish cities followed with all the event materials. 
  • The three personalities, three different music styles – O.S.T.R, Organek
    and Dawid Podsiadło – the most important faces of the 7th edition of Męskie Granie.
    It was obvious that these three men must be placed in a center of the key visual, right? And we also make a decision to use a vinyl – as the universal symbol of love to music.
  • We invited Szymon Świętochowski – a photographer – responsible for photoshoot stage and our sister Ars Thanea to create the CGI element – a vinyl to be exact. The KV was exposed
    in the key spots of the biggest Polish cities such as Poznań, Katowice, Wrocław, Kraków, Warszawa and Żywiec. It was also printed on limited edition of Żywiec beers!
  • Agency: SYZYGY Warsaw
    Creative Production Studio: Ars Thanea
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    ŻYWIEC
    Brand and Innovation Director: Izabela Głodek
    Brand Manager: Bartosz Gąsiorowski
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    SYZYGY Warsaw
    Creative Director: Wojciech Łebski
    Art Directors: Arkadiusz Bączyk, Kuba Uczciwek
    Designers: Michał Jakubowski, Marek Czyż, Michał Duszczyk
    Account Manager: Anna Kordus
    Support: Marta Piotrzkowska
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    Ars Thanea
    Executive Creative Director: Piotr Jaworowski
    Art Director: Marcin Kowalski
    Digital Artist: Piotr Frączkowski
    Lead 3D: Piotr Nowacki
    3D Artist: Jakub Włodarczyk
    Retouch: Piotr Frączkowski
    Retouch support: Łukasz Wiktorzak, Marcin Kowalski
    Producer: Tomasz Wachnik
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    Photography: Szymon Świętochowski
    Make up: Ewa Drobiec
    Stylist: Katarzyna Śródka, Starka
    Hair stylist: Katarzyna Rudnik
    Photographer's Assistans: Maciej Łomnicki, Paweł Bereda
    Producer: Bartosz Cerkaski/Studio Flesz