"My girlfriends and I take a lot of road trips, and because my Prius is easy on gas, I'm usually the driver. But every time we go somewhere, the same thing happens. We can't go a mile before they fall asleep. The car is so quiet, they can't help themselves. And it's not just one of the girls – it's all of them. I open the windows and crank up the stereo, but they sleep right through it.
One time they even managed to sleep the entire way to Vegas – that's 10 hours! I would never tell them this, but the truth is, I don't really mind. It beats dealing with a bunch of backseat drivers. But I could do without all the snoring. And the drool. I'm not crazy about that."
"Now picture this: What happens when you put together an 80's heavy metal band + a lavish hotel room + rock n' roll craziness... and let it brew for a night? Well, that's how the interior of my Corolla ends up whenever I take my dogs for a ride.
Don’t get me wrong, there aren't any TV's flying through the window, or groupies screaming, but there's some howling, seats covered in paw prints, rubber toys swimming in saliva, and every hit rock song from the 80’s on the radio. That’s why I call my Corolla: 'Rocker'. Because no matter how tough the gig is, my Rocker is always ready to roll."
TOYOTA THE BOOK OF NAMES | MÁS QUE UN AUTO
CLIENT DRAB BRAND AGENCY
CREATIVE DIRECTION DRAB BRAND AGENCY / CONILL
ART DIRECTION DRAB BRAND AGENCY
DESIGN DRAB BRAND AGENCY