Miss Peregrine is a classic movie. Sorry, a classic Tim Burton movie, which means bizarre, mystical, weird and filled with adorable little freaks.
The challenge was to create content that felt "Burtonian", that represented the aesthetic of the movie at its best and spoke to a broad audience as well as to the most committed director's fan.
To do that we designed a wide range of gifs, videos, posts, quizzes to engage the viewers.
We celebrated a very Burtonesque Halloween, (how could we miss it?) with special content for the occasion and a set of "peculiar" cards, which people on facebook actually wanted to buy.
We had the honor to meet Mr. Burton himself, for the Italian premiere our team organized to promote the movie.
Everything was well-received, we managed to give people a taste of the movie, a sense of Tim Burton's vision through our own peculiar campaign.