by Facebook

  • Agency: SID LEE, New York
    Photographer: Francisco de Deus
    Creative Production Studio: Ars Thanea

  • Background
    Internet Access is considered a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter by the United Nations. Each person that comes online has the potential to create and share knowledge that improves the internet for all.

    That’s why by Facebook is exploring ways to get the unconnected half of the world online. To date, has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

    How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

  • Bringing to life series of still images. Combining on-set photography material with digital craft.

  • As an extension of the visual treatment created for the campaign,
    we developed a series of CGI icons to illustrate's suite of services.

  • We created some assets necessary to perform a whole campaign – the campaign’s
    typography, an illustration used in a comic book and a female portrait painting.

  • We joined forces with the New York team to arrange a perfect photo shoot. Back to our studio in Warsaw, it was time to use the digital goods. Our Digital Artists made magic happen – 2D, 3D, retouch – everything to achieve the best results.
  • Facebook
    Brand Planner: Ravi Khanna
    Digital Media Manager: Anna Ziskin (On Set)
    Head of Brand Marketing: Nate Mordo
    Head of Consumer Marketing: Kofi Amoo-Gottfried
    Sid Lee New York
    Creative Director: Felipe Ferreira
    Account Director: Brett Niebling
    Account Executive: Gillian Couchman
    Producer: Dana Kandic

    Ars Thanea
    Executive Creative Director: Peter Jaworowski
    Producers: Marta Król, Tomasz Wachnik
    Art Director: Karol Klonowski
    Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
    Typography: Mikołaj Piszczako
    Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
    3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
    Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
    Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
    Animation: Piotr Maciocha
    Business Development: Erik Semmelhack

    Photo Crew:
    Photographer: Francisco de Deus
    Photographer’s Rep: Blake Pearson / VISU
    Producer: Susan Shaughnessy
    Production Coordinator: Brie Walsh
    Animator: Zack Williams
    Digital Tech: Alex Smith
    1st Photo Assistant: Mari Juliano
    2nd Photo Assistant: Ben Mistak
    Gaffer: Leandro Viana
    Fabricator: Makoto Aoki / Swell
    Fabricator Asst: Tomoka Tsuchimochi
    Fabricator Asst: Erina Hattori
    Prop Stylist: Paola Ramirez