Lenovo — Different is Better

  • We created a video and visuals to capture the joyous expression of LENOVO celebrating growth and opportunity. The video debuted at Lenovo’s top tech tradeshows, including SXSW.

    Lenovo never stands still. Over the past couple of years, the tech giant purchased Motorola’s smartphones from Google, rebranded, and added other new products—all with a minimum of fuss. So, when we got the chance to help Lenovo and our friends at Ogilvy & Mather express the essence of this global brand, we were thrilled.

    The colorful visuals and bursting logo exclaim rejuvenation and rebirth of creativity. A variety of tricky-to-work-with materials, several cameras shooting at different speeds, and lots of patience went into creating this piece for Lenovo. We have chosen a traditional way, no CGI in this piece!

  • The final burst of color was made possible by using Holi powder, which is used to celebrate Holi, a spring festival celebrated in parts of Asia. 
    We never wavered because we knew it was worth it.
  • Client: Lenovo
    Executive Creative Director: Philip Marchington 

    Executive Creative Directors: Mike Hahn, Ryan Blank 
    Creative Directors: Chris Rowson, Bastien Baumann, Lucas Carmago 
    Directors: Geoff Levy, Justin Bettman, Sam Sulam 
    Designer: Robyn Makinson 
    Accounts: Ryan Laird, Katie Connolly, Brendan McGrath, Alexandra Wallace 
    Senior Producer: Jessica Fiore 

    FILM:
    Creative Production Studio:
    Ars Thanea 
    Creative: Łukasz Zabłocki, Zuza Słomińska, Peter Jaworowski

    Script: Łukasz Zabłocki, Zuza Słomińska

    Director: Łukasz Zabłocki

    DOP: Kajetan Plis

    Art Director: Zuza Słomińska, Łukasz Zabłocki, Marcin Kowalski

    Set Design: Zuza Słomińska, Aleksandra Gimla
    
Edit: Łukasz Zabłocki
    
Color: Łukasz Zabłocki, Frederick van Eeden

    Music: Envee
    Studio & Motion Control: Bites.
    Executive Creative Director: Peter Jaworowski
    Producers: Marcin Molski, Marta Król
    Shootingboard: Michał Lisowski
    Production Manager/Set Manager: Marta Król
    2nd Production Manager: Tomasz Wachnik
    Making of: Only Only