UN WOMEN - FINDING HER

  • "FINDING HER PRINT" & POSTER CAMPAIGN by
    DDB DUBAI and IC4DESIGN 

    INSIGHT
    In  preparation  for  International  Women’s  Day,  we launched the print campaign titled “Finding Her” under the umbrella of UN Women’s global campaign “Planet 50-50 by 2030-Step it Up for Gender Equality” which calls upon governments to make national commitments to address the challenges that are holding women and girls back from reaching their full potential. 
    The main objective behind the campaign is highlighting women’s persistent low labor force participation rate and the importance of supporting an enabling environment for young women and women to become economically independent.

    IDEA
    The campaign consists of three print advertisements where the audience is challenged to find the only woman in different workplace settings including technology, politics, and science. The main message behind the campaign is to shed light on the importance of equal opportunities for Egyptian women to participate in the labor force and contribute to the development of the Egyptian society.

    Credits: 
    Agency: DDB Dubai
    Executive Creative Director: Firas Medrows
    Group Creative Director; Zahir Mirza
    Associate Creative Director: Hande Guler
    Art Director: Andreas Schwitter
    Copywriter: Victor Haffling, Iain Stewart
    Illustartions: IC4DESIGN
  • HIGH TECH
  • SCIENCE
  • POLITICS
  • Sketches
  • Thumbnail sketches

  • A rough sketch was drawn to decide the whole angle and layout.
    Afterwards, the thickness of the lines was decided and next step was coloring.