NFL and Nike unveil new uniforms for all 32 NFL clubs. This year, we’ve have been chosen to be a part of this amazing event. The brief was straightforward: show the process used by Nike’s designers to create the uniforms. So we asked ourselves—what is the most important thing to communicate when the Nike Vapor Untouchable uniform is revealed?
The uniforms were to be worn the first time during the first Thursday Night Football game of the year, a time
of high interest and excitement for football fans. We were charged with creating something special to present the uniform at its best. We wanted to show the speed and dynamism the player gains when wearing the new, ultra-light Nike uniform and were given an absolute creative freedom to do it. Our explorations led us to imbue a flat picture with additional dimension simply by adding a neon layer.
All of it inspired by Odell Beckham Jr’s speed. Voilà!
The sky almost reached, featured at Hypebeast!
Creative Director: Eugene Serebrennikov
Executive Creative Director: Peter Jaworowski
Art Director: Marcin Kowalski
Producer: Tomasz Wachnik
Concept artists & storyboard: Michał Mierzwa, Ewelina Dymek
Lead illustrator: Ewelina Dymek
Illustrators: Marcin Leśniak, Piotr Rymer, Marcin Kowalski
Senior Digital Painter: Mikołaj Piszczako
Lead animator: Michał Mierzwa
Animator: Jarosław Danilenko
Music & sound: Piotr Duit Krygier
Business Development: Erik Semmelhack