ABS unveils the new generation of avalanche airbags
With the introduction of partner activation, P.RIDE is ushering in a new era of self-rescue andcompanion rescue. For the first time, a built-in wireless connection with partners makes it possible to actively protect other group members before an actual burial situation occurs. P.RIDE therefore closes the functional loophole in all previous avalanche airbags – representing a life-saving innovation.
Client: ABS Airbags
Agency: Pascher + Heinz
Digital Artist: Aleksei Goferman