Especialist Clinic in Behavioral Nutrition, which seeks to intervene in the way people relate to food through innovative and scientific methods, without being restricted to a single context.
Alimentas believe the most important is how people eat, first than what.
Ali mean alimento (food) | Mentas mean mente (mind) | Alimentas is similar to Alimentar = feed
Strong colors represents the variety of foods and behavior nutrition methods.
The fork created based in "L" and "M" evokes the emphasis in the way of eat.
Heart means a important brand value: the love.
Beyond the visual identity, I developed illustrations that represent the relationship of people with food:
As they are present in all moments of our life.
Graphic Design / Art Direction: Gabriel Fagundes
Production Management: Fernanda Martins
This project was done through