Lenovo: Product Screensaver

  • With the introduction of Lenovo's new logo, they also needed a new product screensaver. After pitching multiple art directions in the form of sets of style frames we created a fun and energetic loopable animation.

  • Client: Lenovo       Agency: Firstborn       Date: April, 2015       Role: Concept, Art Direction, Design

  • The original set of style frames we pitched for this direction:

  • Creative Direction: Jonathan Kim
    Art Direction: Alvin Groen, Jonathan Kim
    Design: Alvin Groen
    Animation: Erica Hu
    Production: Thomas Longo
    Development: Hector Arellano