LSD developed this amazing CGI artwork together with the creative agency Le Balene, the client being the giant Parmalat / Lactalis group. And their brand Santàl.The artwork is part of a large scale billboard campaign which has been launched all over Italy.The idea was to have an iconographic representation of the three fruit juice flavours, Green Coconut, Pomengranate and Grape, Peach and Mango, bringing into the forefront the genuine geographical origin of the fruits and their capability to quench your thirst in a healthy way. A must for a typically hot Italian summer!
Maybe you can’t really taste where the fruit flavour in your refreshing summer drink comes from, but we certainly made sure you can see it,
seamlessly combining our photography with full 3D CGI generated landscapes. Cool isn’t it?
Campaign Title: Il sapore della frutta
Agency: Le Balene
Creative Directors: Sandro Baldoni, Francesco Guerrera
Art Director: Francesco Guerrera, Elisa Villa
Copywriter: Davide Canepa
Account Director: Marco Andolfato
Account: Irene Bruni
Thanks to Francesco Guerrera and Le Balene for their creativity and for considering us as the best production house for this project!