We were super excited to work on this extensive print & OOH campaign for MillerCoors brand Leinenkugel’s. The brief required a highly crafted & slightly pushed look, with an emphasis on taste & flavour appeal. We worked to tight timings over Christmas & New Year with an awesome & talented team. Stephen Stewart brought all his photographic skills to the project creating & shooting a stunning flowing lake with floating fruit & leaves in our EA studio. Stephen also shot the beautifully lit heroic spritzed beer & bottle shots. We sourced a huge range of background stock, utilised components from our EA Image Library & composited the elements together to create five hero images with various adapts. An amazing effort by all involved led to a very happy client. The CEO of MillersCoors said they were some of the best looking ads he’d ever seen. We loved them so much we created looped cinemagraphs.
Agency: Venables Bell & Partners | Design Director: Cris Logan | ACD: Matt Miller | Agency Art Producer: Renee Hodges | Photography: Stephen Stewart | Models/FX: Mark Guffogg