This project was created for Labelexpo Americas, an anual label and package printing event celebrated in Chicago.
The concept for 2016 was to create a 3D chain reaction machine to promote the event. This machine reflected the different aspects that will be improved after attending the Labelexpo event: optimize workflow, improve supply chain management, attract new clients, cut costs, stay ahead of your competitors and enter new high value niche markets.
Many of the objects that were going to be part of the machine were already established beforehand by the client. So a big challenge here was to figure out how to put them together into a machine that made sense and that was visually attractive.
Here is the result, hope you you like it :)