The Label of a Frugal Man


    People from the Croatian Island of Brač have the reputation of being on the stingy side. It is Brač’s poor, arid soil that has taught the islanders never to waste a thing. Their labels just might be the smallest in the world. But they believe that big wines do not need big labels. Brač Wines: Poor in soil, generous in spirit.

    Jako vino (client) / Ivica Kovačević (Director of Development)

    Brandoctor (brand strategy and naming) / Anja Bauer Minkara (Senior Brand Consultant), Petra Despot Domljanović (Brand Consultant), Stipan Rimac (Junior Brand Consultant), Jelena Mezga (Brand Implementor)

    Bruketa&Žinić OM (label design) / Davor Bruketa, Miran Tomičić, Nikola Žinić (Creative Directors), Miran Tomičić (Art Director), Radovan Radičević (DTP), Vesna Đurašin (Production Manager)

    Ivo Matić (Illustrator)
    Domagoj Kunić (Photographer)
    RED studio (Video Production)
    Jonathan Bousfield (English Translation)

    SPRING 2015