LIV Energy - Brand Design

  • Windmills' engine, blade spin and axis rotation capacity is the inspiration for the Brand's dynamic signature generation.


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    ENERGY FOR TOMORROW
     
    A brand that is born big: a renewable energy multinational has been developed through contact of Brazil and China entrepreneurs. With this enormous potential, the company needed to establish an image that positions it well and fits the culture of the segment for global operations.
     
    Beyong the large sustainability context for the world, Liv believes that investing in eolic energy production is to think about a healthier future with less damage to natural resources and more use of natural energy without limitation.
     
     
  • The 3-Dimentionsional logotype was built considering the spin of windmill blades and the shape of solar capturing plaques.
     
     
     
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  • The business cards vary based on the 3-dimensional logotype motion.
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  • CREDITS:
     
    BR/BAUEN
    Creative Direction / Design: Braz de Pina & Rodrigo Francisco
    Strategy/Naming: Luís Feitoza
    Support Design: Murilo Pascoal

    TRAÇO
    Planning: Andrea Montoro & Rodrigo Lopes
    Print Finalist: Flávio Forzany