ANZ Personal Loan - Prints

  • This campaign is about life stages and life moments that people go through.
    Both things that happen to you and things that you make happen.
     
    From the frustrations of a broken car to the happiness and excitement of getting married, to a million things that you need to deal with when you move into a new home. 
     
    We illustrate these stages of life as pages in a pop-up book.
     
    We want to dramatise and add emotion to the illustrations, to demonstrate the variety of feelings, of what might be going through people’s heads when they are experiencing these moments.
  • Credits:
     
    Client: ANZ
     
    Agency : TBWA/WHYBIN
    Sr. Producer : Mark Paisey
    Sr. Art Director : Watchara Tansrikeat
     
    Creative Studio: Feed Me Light
    Producer : Kiri Haggart
    Creative Director / Project Lead : Denis Bodart
    Illustrations : Benjamin Flouw
    3D Artist : Olivier Pirard, Florent Rousseau, Denis Bodart